At-a-Glance

Ana Anghel is a nutrition coach who is passionate about sports and wellness.

She is dedicated to avoiding extreme dieting and supporting her clients in achieving long-term well-being.

Ana firmly believes in providing easily understandable and accessible nutrition education to help individuals develop healthy and sustainable eating habits.

My Role

• UX researcher, UI designer
• Developed and maintained a system guide for her brand

The Challenge

• To improve the user experience (UX) and user interface (UI) to better serve her clients.
• Explore various methods for Ana to generate passive income through her website.

Problems statement based on UX research findings.

• Clients face challenges in their weight loss journey due to difficulties in meal planning, lack of nutrition knowledge, time constraints, and maintaining discipline.
• Users are seeking assistance in maintaining a consistent routine.
• They find it hard to identify valuable information on a nutritionist's website or social media.
• Cost is also a concern when considering working with a nutritionist.

Solution

Based on the feedback from Ana's existing clients and her Instagram audience, I have identified the key elements that should be included on her website and how I can contribute to the growth of her business.